Straight from Orange County, California Jeffree Star Cosmetics is for anyone who's fearless enough to be their own person. Let's inspire each other to stay true to who we are and have fun doing it. "It's been a dream of mine since I discovered my first lipstick, to create and own my very own brand". With a love of Lips, Jeffree wanted to make the most light weight liquid-to-matte lipstick on the market that was completely Cruelty Free & Vegan.